| Easily market to specific customers
Not all of your customers are the same. With WeMail, you can easily and automatically filter your customer list and send your customers relevant email messages – based on customer data, lookup words that you create, or even by specific items they have purchased.
Easy Referrals
Referrals are a great source of business. Why not make it easy for your customer to pass on your message by sending it in an e-mail newsletter. Your loyal customers know what you have to offer, and they know their friends. How often have you received an e-mail and thought, for example “Wow – this is exactly what (insert your friends name here) needs” and forwarded that e-mail to your friend. Give your customers the ability to forward your e-mailand you could potentially put your marketing message in the hands of your exact target market that wouldn't have seen your business otherwise.
Birthday E-mails – Set it and Forget it
Wouldn’t it be great if there was a program that just knew when your customers birthdays were and could send them a great e-mail message? WeMail can do that. Create your birthday e-mail JUST ONCE – and set WeMail to send that message on, say, the 1st of each month, to all the birthdays in that month. WeMail will keep on sending that e-mail every month until you tell it to stop.
Track Results
It’s easy to measure the effectiveness of your WeMail campaign. WeMail allows you to track who opened your e-mailed and who clicked through on your links. You can also see how many e-mail addresses bounced and how many people opted out of receiving your newsletter. Seeing these results will allow you to judge which email campaigns are more effective and modify your newsletters to get the bests results within your target audience.
Save time, avoid the exporting hassle
There are a lot of great e-mail marketing programs out there. Where a lot of them fall down is in managing who you are sending your messages to. If you take the time to export your customer list out of your POS or Customer Management Software, organize the list into groups, create separate lists of customer birthdays, unsubscribers and more; suddenly you are spending a lot of time managing and updating your lists before you even get to your e-mails content or appearance.
WeMail is fully integrated with your Windward Software Solution - so there is no need to export your customer list to send your email newsletters. Your customer data is automatically imported into WeMail and filtered based on options that you choose. So whether you want to have customer birthday greetings automatically send out each month, automatically send instructions for use to customer who purchase a specific items or send a targeted email newsletter to a specific group of customers – WeMail filters your customer lists with just a few button clicks and lets you focus on the content of the e-mail instead.
Do you send a monthly or quarterly newsletter to your customers?
What is that costing you? Paper, postage, stamps, time spent labeling and stuffing envelopes. Half of those newsletters are probably disappear into your customers pile of mail and papers on their desks…or get recycled… or worse, thrown out, as soon as they are received. It’s difficult to track who is reading your message or who goes to your website because of the campaign.
With E-mail Marketing, you only have to create your e-mail once, so it takes the same amount of time whether you message 10 people or 100. E-mails that don’t get read don’t waste paper, stamps or your time. They simply sit in your customers inbox.
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