WeMail by Windward - An Integrated Email Marketing Solution for Retail Businesses

Keep your Customers coming back with WeMail

WeMail is a Windward solution to email marketing. Email Marketing software helps you keep regular contact with your retail customers by sending e-mail newsletters, and keeps them coming back into your store. Keep your business fresh in your customers’ minds and build your relationship with regular, timely professional looking e-mails. E-mail is cheaper and more effective than traditional paper newsletters, allowing you to send more frequent messages with greater responses. And Mother Nature will thank you for not using piles of paper for your marketing.

Why E-mail Marketing? According to a survey done by Epsilon in 2008, 57% of Consumers feel more positive about companies who send them emails, AND 67% of respondents said they purchased products OFFLINE as a DIRECT RESULT of receiving an email from a RETAIL COMPANY. Not only that, but "The Direct Marketing Association recently reported that commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.”

What can you do? Click for larger image Set up e-mails that send weekly, monthly or yearly to customers that you define, based on past purchases or lookup words that you set up in your Windward Software Solution. Set up Autoresponders that will automatically send your e-mail to a customer only when a specific event happens, such as customer birthday or when they purchase a specific inventory item. If you don't like the free templates that are already provided with WeMail, you can get creative and design your own! View the statistics of mailings for a chosen date. You can see how effective your emails are, how many people are viewing them, and if any email address are not valid.

Target specific customers

Increase your response rates by targeting specific customers, or groups of customers with e-mails relevant to them. With WeMail, you can easily and automatically filter your customer list based on customer data, lookup words that you create, or even by specific items they have purchased.

Windward Integration means no exporting customer lists

WeMail integrates directly with your Windward Software database, allowing your customer and inventory information to be easily exported and updated as you make changes.

Forward-friendly Emails

Sure, your customers will pass on a brochure of yours to their friend if they happen to have it in their hand at the time. But if your e-mail marketing message is in their inbox, it makes it easy for your customer to share your message - effectively referring your business to their friends with the click of a button.

Increase communication with your retail customers

E-mail communications are much faster, easier and less expensive than printed marketing materials, allowing you to send more frequent messsaging to your customers.